Most people know Steve Madden as the $1.3 billion company it is today. But when Steve brought his account to Hampel/Stefanides it was a mere $26 million company, just 3 years removed from when he was hawking shoes out of the back of his van. The “Madden Girls” campaign helped change that. In fact, Steve has publically stated that the campaign was one of the main reasons for his meteoric success. The work conveyed a myriad of personalities that connected with the real and imagined aspirations of our target (primarily teen girls). The look, via print, TV, cinema, online video, in-store posters and out-of-home, defined the brand for over 10 years. (The ads were also featured prominently in the movie, "The Wolf of Wall Street.")
Print/OOH/In-Store
