What is Lean?
No inflated salaries. No expensive overhead. No excess fat.
Lean is a different kind of advertising agency.
Lean is Larry and Dean (that's right, Larry + Dean = Lean), and a team of trusted freelancers and small, independent firms who work together on specific projects. The make-up of that team depends on the project. It could be as simple as Larry and Dean working together as copywriter and art director. Or it could be Larry, Dean, a Brand Planner, a Media Person, a digital strategist… whatever the assignment calls for. The point is, you pay for only the talent that’s working on your project. Not an entire department. Not the offices that house that department. And not the health benefits covering that department. Just the talent. None of the fat.