We used the most powerful tool at our disposal to sell HBO shows: the shows themselves. We produced scores of online videos which doubled as TV spots. And complemented them with magazine and newspaper print. Working with HBO and all their acclaimed programming was about as good as it gets creatively. But it wasn’t always sunshine and roses. Especially when dealing with the likes of David Chase, David Milch and Sacha Baron Cohen (who, to this day, still can’t understand why HBO wouldn’t include “throw the Jew down the well” in its advertising).
Online Video/TV
Father's Day card insert
Print/OOH
