For years, Patrón tequila told the world they were “Simply Perfect.” But they never explained why. This campaign did just that. Each ad, video and online unit contained at least one fact about why Patrón is superior to the ever-increasing competition. In other words, it's a classic “RTB” campaign. After just one year, tracking studies showed a complete reversal in attitudes which had been softening over time. And, more importantly, slumping sales began turning around. Proof that when it comes to premium products, people still need reasons to spend the money.
